Bodycare has opened its newest Studio Store concept at Merry Hill shopping centre in Brierley Hill.

The 3,000 sq ft shop features the health and beauty retailer’s new format, combining its “everyday value with dedicated spaces for discovery, entertainment and community activity”. 

A fully equipped professional creator studio sits at the heart of the store, which is available free of charge to local creators. 

The new Bodycare launch “adds another experiential and community-led element” to Merry Hill’s all-day offer, according to the business.

Bodycare managing director David Stern said: “We’re re-introducing Bodycare in a completely new way, creating stores that combine outstanding value with discovery, creativity and community. 

“Merry Hill and its community focus was an obvious choice for our next Studio Store concept, with access to a diverse catchment and high footfall that we know will be receptive to our health and beauty experience.” 

Redical leasing manager Alistair Winning added: “Merry Hill is constantly evolving to reflect the needs and expectations of our catchment, and Bodycare’s new Studio Store is a great example of how we are continuing to broaden and strengthen our offer. 

“Its combination of health and beauty, and community activity aligns perfectly with our wider all-day proposition, while bringing something fresh and engaging to our customers, giving them another reason to visit time and time again.”

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