Lefties has opened its second UK store at Lakeside shopping centre in West Thurrock, Essex.
The new shop spans 36,000 sq ft and features a range including woman, man, teen, girl, boy, baby and newborn lines, with clothing, footwear and accessories collections.
It also stocks the brand’s home collection, a line that “extends Lefties’ identity into the home” with textiles, décor, fragrances and other home items.
The store incorporates Lefties’ new technological solutions, which are designed to improve the customer experience and optimise store operations.
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These include assisted checkouts, smart fitting rooms equipped with a hatch for unpurchased garments, a robotic hanger sorter and an automatic garment sorter.
Pradera managing director of asset management Robert Jewell said: “The opening of Lefties is a significant moment for Lakeside, and marks the next chapter in its evolution as a super-regional.
“The calibre of brands that the destination continues to attract is testament to the strategic leasing momentum that we have generated over the past few years, and this shows no sign of slowing down, with many more exciting signings on the horizon.”
He added: “With Lefties on board, Lakeside is well and truly on the map as the key lifestyle destination within the region, and a key player amongst the top super-regionals in the country.”
The new store comes after Lefties made its UK debut at Liverpool One shopping centre in August.
The business, which is owned by Inditex, opened its 27,000 sq ft flagship on South John Street.
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