Columbia Sportswear is offering hikers free post-hike foot rubs and pedicures to mark the launch of its Peakfreak collection.
The retailer has taken over an East London salon and transformed it into a pamper spot for hikers. Titled ‘Feet Freak’, the new spot offers visitors complimentary foot rubs and pedicures.
According to the retailer, the salon serves as a the finish point for a series of free guided hikes.
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Columbia Sportswear’s new collection features the Peakfreak Titanium OutDry, the Peakfreak III and the Peakfreak Hera. All three designs are specifically designed for comfort.
Christelle Bretaudeau, spokesperson at Columbia Sportswear said: “Our feet do all the hard work on a hike, and they rarely get the credit. The Peakfreak collection was made to keep them comfortable mile after mile, and Feet Freak is our way of celebrating how the range keeps feet happy even after a day on the trails,”
This follows the brands F33T Fund campaign, which sees it offer to pay hikers £135 for pictures of their feet.
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